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Andrew
Yarwood
Business Director
MA, FCIM
work
Liverpool
work
+44 (0)151 236 0083
cell
+44 (0)7825 171 330
andrew.yarwood@brookesbell.com
Career Summary
Andrew Yarwood is the Business Director at Brookes Bell and a senior leader with more than 30 years’ experience in marketing, business development, and business management across retail, business services, and professional services. He has led multi-disciplinary teams and managed significant budgets, with a focus on aligning commercial strategy, client engagement, and marketing activity to organisational objectives.
At Brookes Bell, Andrew leads the global marketing and business development functions and supports the firm’s wider growth strategy. His responsibilities include brand and proposition development, marketing communications, digital strategy and performance, market and client insight, and the coordination of business development activity across service lines and geographies. He works closely with business leaders to translate strategic priorities into practical plans, governance, and delivery.
Areas of expertise
- Business development leadership, go-to-market planning, and pipeline activity.
- Marketing strategy, positioning, and brand management.
- Digital strategy, websites and channels, and performance measurement.
- Market, client, and competitor insight; research and proposition development.
- Change management, operating model reviews, and transformation programmes.
- People leadership and budget management.
Background
Before joining Brookes Bell, Andrew held senior marketing leadership roles at Spirant Group, Fircroft Group, Capita Group, and Pets at Home. Across these positions, he delivered marketing and communications programmes aligned to commercial priorities, supported business growth initiatives, and led teams through periods of organisational change. His experience includes strategic reviews, acquisition support, rebranding and brand refresh programmes, and improvements to digital capability and customer engagement.
Education and professional memberships
- MA Marketing, University of Northampton.
- Fellow of the Chartered Institute of Marketing (FCIM).