Hapag-Lloyd to Fit Container Fleet With Real-Time Tracking Devices
In an attempt to improve the real-time tracking of shipments on behalf of customers, and increase the visibility of their container fleet, German international shipping company Hapag-Lloyd is to fit its entire container fleet with real-time tracking devices.
The move follows the company’s introduction of real-time monitoring for its reefer container fleet in 2019.
The devices, that are to be added to Hapag-Lloyd’s three million strong TEU fleet, will be able to transmit data on a real-time basis, thus making the supply chain more transparent and efficient.
Data that will be available to customers will include location data (based on GPS), temperature and notification of any sudden shocks to the container.
The monitoring devices also incorporate the latest energy harvesting technology and low-power consumption techniques to ensure they have ultra-long lifetimes whilst maintaining high-frequency data sending.
Commenting on the introduction of real-time tracking to Hapag-Lloyd’s container fleet, Maximilian Rothkopf, the company’s COO, said:
“Going forward, we will be able to provide all our customers with real-time track and trace data, giving them full visibility of any container movement worldwide. We will be able to detect delays earlier, inform impacted customers automatically and initiate counteractions at an early stage.
We firmly believe that our real-time tracking approach will not only be beneficial for our customers but be a game changer for the entire container shipping industry”.
In the future it is expected that additional sensors will be added to the devices through Bluetooth.
Hapag Lloyd intends to continue working with customers to develop and expand the tracking devices and their features based on customer feedback.
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- Adrian Scales